3 rules for the perfect uniform

A few things to consider when curating your new uniform, c/o our Creative Director and fashion designer Felicity Rodgers.

Rule 1

Craft your look

It is said ‘that first, we eat with our eyes’. Just as fitout and plating play an enormous role in creating your customer experience, so too are uniforms a visual extension of your brand.

A considered curation of colour, texture and cut combine to tell your story. Like breezy, neutral toned linen fabrics for a coastal bistro, cool distressed denim for an urban café, or tailored shirts with dapper braces for a classic cocktail bar.

Rule 2

Match your colour palette

Building a uniform wardrobe that complements the colour palette of your fitout is key. If your venue interior features neutral earthy tones, our Scandinavian Chic collection will enhance your visual storytelling with the Henry apron in mocha or pebble. Or for an industrial environment, our Denim Essentials collection of deep indigos and faded denim talks to a gutsy, urban interior.

Rule 3

Style that fits

Along with brand story, focus on a uniform range that suits your staff. While a carefully styled uniform wardrobe provides visual impact, it can also positively influence staff morale. Here, garment cut and fit is key. That’s why you’ll find Cargo Crew aprons are purposely designed as ‘one size fits all’ to flatter all shapes and sizes. When your staff feel well-dressed and comfortable in their uniforms their confidence is likely to increase, which flows through to their customer service.